Why Building Community is more Important than Networking

Source entrepreneur.com

Why Building Community is more Important than Networking

From the day we enter the professional world — and even before that — the need to network is hammered into our brains. We need to put ourselves out there, make connections and grow our network in order to advance in our careers. Yet while the overall concept isn’t wrong, the way we often go about it is.

Networking isn’t a bad thing in and of itself. It’s helped me grow hundreds of companies and build my personal brand. But when we approach networking solely with a “What’s in it for me” mindset, it becomes less about value and more about selling yourself.

From our very good friends over at entrepreneur.com

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