Should Entrepreneurs Write a Book to Become More Influential?
There’s a lot of pressure on entrepreneurs to be not just great business owners but also great business minds. Writing a book seems like a logical path to influencer status. But is it?
If you are lucky enough to sell the book, you have to promote it. The publisher won’t help you as much as you might expect or need, and promoting a book is a huge investment of time and energy — exponentially more so if you self-publish. I’ve watched many entrepreneurs’ books fail because the author can’t detach enough from their business to do the promotion. I’ve also seen businesses fail because the entrepreneur gives too much attention to the book.
From our very good friends over at entrepreneur.com