This Advanced Google AdWords Training Course expands on the topics
covered in our Introduction to Google AdWords course.
In the Advanced Google AdWords course, we take a deeper dive into
understanding and optimizing search engine marketing campaigns.
The course covers optimization of keywords, campaigns and ads, and
other advanced features of Google AdWords. You will also learn about
conversion tracking in Google AdWords and how to integrate Google Analytics
with your AdWords account to gain insights into the effectiveness of your
The Advanced Google AdWords course is geared toward AdWords users
who are acquainted with basic features, such as keyword discovery,
keyword bidding, campaign creation, and management.
- Learn how to optimize your keywords list.
- Learn how to leverage dynamic keyword insertion in Google AdWords.
- Learn how to optimize your Ad campaigns by using geo-targeting.
- Learn how to advertise on Google’s Content Network.
- Learn how to optimize your Ads using advanced settings in Google AdWords.
- Learn how to set up conversion tracking in Google AdWords.
- Learn how to integrate and leverage Google Analytics with Google AdWords.
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