5 Benefits of Creating a Facebook Group for Your Business
Many entrepreneurs create a Facebook page for their business, expecting it to be a goldmine of engagement, referral traffic and sales. Unfortunately, most business pages fail and turn into a dead zone. To make pages work, you need to run paid ads, placing them directly in front of your target audience. It’s difficult for most businesses to create an engaged page without an advertising budget. Also, most consumers view a business page on Facebook as an advertisement. This leads to frustration and many business owners abandoning Facebook. Rather than do that, switch your focus to building a Facebook Group for your business.
From our very good friends over at entrepreneur.com